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Design, scored by science.

Know if the design will sell — before you spend

Headwaze scores packaging, ads, and listings against 1,803 behavioural science criteria — so you walk into the review with evidence.

Audit your design free

3 free credits·no card·~2 min·Google or email link

Headwaze audit · Instagram Adlive preview
Illustrative Daylight Serum Instagram ad
Instagram Ad · Illustrative

Daylight Serum — Version 1

Illustrative sample · not a real brand

Overall score

Strong potential

Thumb-stop is strong; tighten the CTA verb for tap intent.

See → Appeal → Engage → Buy
See
82
Appeal
76
Engage
74
Buy
68
Top prioritised fixes
3 outcomes · Thumb-stop, Offer clarity, CTA affordance
  1. 01
    Thumb-stopContrast and face-like shape help the feed scroll pause.
  2. 02
    Offer clarityPrice/benefit is readable in-frame — good for Engage → Buy.
  3. 03
    CTA affordanceSoft CTA — tighten the action verb for mobile tap intent.
IllustrativeDaylight Serum sample · fictional · no Response lift
46%
Avg score — unoptimised design
70%
Avg score — behavioural science applied
1,803
Behavioural science criteria in the framework
40+
Years of research programme heritage
Illustrative

What’s a better score worth to you?

Added salesHypothetical
£390,000
Score your design to find out

Type your own figure

Design score

Baseline: Starting (avg 46%)

Hypothetical, assumes 1% of sales per score point. Not a forecast.

Difference

Not another opinion in the room.

Honest comparison of what typically shows up in a design review — and what Headwaze actually scores.

Typical review

Taste & consensus

  • Opinions from the room
  • Sometimes a brief or checklist
  • No scored behavioural criteria
  • No See → Buy funnel scoreboard
  • Hard to compare versions objectively
Attention / research tools

Where eyes go

  • Heatmaps / eye-tracking / panels
  • Useful signal on attention
  • Not a scored commercial design framework
  • Not built as a defendable review report
  • Often slower / heavier to run
Headwaze

Scored by science

  • 1,803 behavioural science criteria · 15 categories
  • See → Appeal → Engage → Buy funnel scores
  • Version compare so the rewrite is measurable
  • Defendable behavioural framework for the review
  • 3 free credits when you sign in

Not a competitor teardown. Attention tools remain useful — Headwaze answers a different question: will the design sell against behavioural science rules?

Who it’s for

One score the whole team can trust.

Brand, agency and retail teams, all reading the same score.

Brand team reviewing pack designs

Walk in with a scoreboard.

Walk into the review with a scoreboard — not another subjective take on the pack or campaign.

  • Defend the recommendation with funnel scores
  • Compare iterations before the spend
  • Same framework the agency and retail partners can read
See Brand pricing
Product

What you walk into
the room with.

A scored report — version history and asset context — ready for the review.

Version history
See the score move.

Group iterations in a project. Compare versions so the rewrite is measurable.

Asset types
Illustrative serum pack
Illustrative print ad
Illustrative e-commerce listing
Illustrative billboard
PackagingPrint adE-comm listingPOSBillboard

Asset types
Packs, ads, listings.

Upload what the shopper will actually see. Context weights how the framework is applied.

Review-ready

Evidence,
not taste.

Overall score, funnel stages, and prioritised fixes — the same language brand, agency, and retail can read.

Top prioritised fixes3 outcomes
01
Thumb-stopContrast and face-like shape help the feed scroll pause.
02
Offer clarityPrice/benefit is readable in-frame — good for Engage → Buy.
03
CTA affordanceSoft CTA — tighten the action verb for mobile tap intent.
Before & after

Before & after.

Three generic designs, scored before and after a rewrite.

Illustrative examples. Estimates, not client results.

BeforeIllustrative snack pack, before
AfterIllustrative snack pack, after

Snack pack

Illustrative
5274+22 pts

Potential added revenue £110,000
on £500,000 annual sales × 22 pts × 1% per point

BeforeIllustrative retail banner, before
AfterIllustrative retail banner, after

Retail banner

Illustrative
4869+21 pts

Potential added revenue £105,000
on £500,000 annual sales × 21 pts × 1% per point

BeforeIllustrative social ad, before
AfterIllustrative social ad, after

Social ad

Illustrative
5581+26 pts

Potential added revenue £130,000
on £500,000 annual sales × 26 pts × 1% per point

How it works

One design, from upload to uplift

Upload a design, get a scored report in about two minutes, then improve it and compare versions.

  1. 01
    Illustrative Fizzo social ad being uploaded
    fizzo-social-v1.jpg
    Uploaded · ready to audit
    Context
    Social Media AdDrive salesFood & Drink

    Upload

    Drop in your design and say what it’s for: asset type, objective and industry.

  2. 02
    81/ 100
    See → Appeal → Engage → Buy
    See
    86
    Appeal
    82
    Engage
    79
    Buy
    76
    Illustrative

    Get your score and report

    An overall score against 1,803 behavioural science criteria, the See → Appeal → Engage → Buy funnel, and prioritised fixes.

  3. 03
    Illustrative Fizzo ad, version 1v1 · 55
    Illustrative Fizzo ad, version 2v2 · 81
    Uplift55→81+26 ptsIllustrative

    Improve and compare

    Make the changes, upload v2 to the same project and see the uplift.

Audit your design free Example design and scores are illustrative, not client results.

Behavioural science, built for modern marketing.

Phillip Adcock’s method, built as software — score work before the spend.

Phillip Adcock
Phillip Adcock
Behavioural psychologist

~3 decades in behavioural science & shopper psychology — the method behind Headwaze.

Chris Lacey
Chris Lacey
Co-founder, Beyond Agency

Award-winning global marketing — turned hand audits into scalable product.

Emma Fieldhouse
Emma Fieldhouse
Co-founder & Company Director, Beyond

Marketing co-founder & Company Director — how Headwaze reaches brand teams.

Pricing

Start free. Buy credits when
the room needs the report.

Start free

Three free credits when you sign in — no card required. Credits & plans below if you need more.

Audit your design free
Prices from live Stripe · not a checkout

Credits

One-time
Single Audit
£19
One full report. Added after payment.
  • 1 credit
  • Full behavioural science report
  • Added after payment
Buy credits
Recommended
10-Pack
£129
Save 32%. Added after payment.
  • 10 credits
  • Full reports for each credit
  • Added after payment
Buy 10-Pack

Subscriptions

Credits added each billing month
Pro
£49/mo
15 audits each month. Credits added each billing month.
  • 15 credits each billing month
  • Credits added each billing month
  • Cancel anytime
Start Pro
Agency
£199/mo
100 audits each month. Credits added each billing month.
  • 100 credits each billing month
  • Credits added each billing month
  • Cancel anytime
Start Agency

New here? Audit your design free — three free credits when you sign in. Paid credits and subscriptions continue at /credits after login.

FAQ

Straight answers before you sign in.

Three free credits when you sign in with Google or email. No card required.

Packaging, print ads, e-comm listings, POS, billboards, and similar shopper-facing designs — whatever the shopper will actually see.

About two minutes from upload to a scored report for a typical asset — then you can dig into categories and the funnel.

Single Audit and the 10-Pack are one-time purchases, and those credits are added after payment. Pro (£49/mo) and Agency (£199/mo) add credits on each paid invoice. Cancel anytime on subscriptions.

Your uploads stay in your account for your audits. We don’t publish customer designs as case studies on this site — samples here are illustrative / fictional only.

Behavioural science method, built as software by Beyond Agency. More on the people in About.

Know if the design will sell.
Try it free.

Three free credits. Funnel scores you can defend.

Audit your design free

3 free credits·no card·Google or email